I was recently asked to look at a logo and give my opinion on whether or not it was a winner or not. To be honest, I really liked the logo from an aesthetic point of view. Initially, there wasn’t anything I would’ve changed. However, I began to consider the technical design of the logo and decided it needed help. The follow screen shots are what I did to improve it.

As you can see below, the logo definitely had too much going on. There are literally two icons. The name “Vive” uses a difficult font to read and it has the feel of a menorah. This competes too much with the main icon to the left.

Lesson: use one icon and be sure you can read the name of the company or organization.

So, here’s what I did to improve the logo’s functionality and design. I really liked the icon, so I didn’t touch it. However, I did attack the name. First, the name of the church is “The Vibe”. The original logo didn’t have the correct name of the church, it just read “Vive” and you really couldn’t read it clearly. It looks like “UIVE”. So, I took the letters “y”, “i” and “e” from the tagline and created the word “vive”. I borrowed the slanted “dot” from the “i” in the original logo and then added “the” over the first “v”.  This obviously simplified the logo but kept the creativity of the original.

The final logo is below. By changing the font for the name of the church, I was also able to create an alternative logo to use for the web address. To see the logo in action, you can visit The Vive website here.

I hope you like what I did for this logo. If you need any logo work or graphic design work done, please contact me at 817.727.5527.

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JF